LiveMusicWaterford.com
A dynamic web platform and brand ecosystem designed to unite and showcase the entire live music scene across County Waterford.
The project's goal was to solve the lack of a single, reliable source for gig information. I developed a complete brand identity, website, and marketing strategy to create an energetic and engaging hub for the local music community.
- Complete brand identity and digital strategy.
- Custom WordPress platform with real-time event algorithms.
- Dynamic artist database with user-managed profiles.
- Multi-channel social media marketing engine.
A Dynamic Community Platform
The platform's strength lies in its custom event algorithms that automatically update listings, ensuring the data is always fresh and reliable. This technical precision builds user trust and establishes the site as the definitive source for gig information.
A cornerstone is the artist database, where local musicians can create and manage their own profiles. These profiles automatically link to their event listings, creating a dynamic page that showcases their upcoming shows and provides fans with a complete archive of their past gigs.
Marketing & Engagement
The marketing strategy focuses on building a self-sustaining community through a structured, multi-channel content plan. On weekends, daily event lists are published as "digital flyers" on Instagram and Facebook to drive immediate traffic.
To deepen audience connection, the "Band Special" provides a monthly interview with a local artist. This content marketing initiative transforms the platform from a utility into a cultural hub, fostering long-term community commitment.
www.livemusicwaterford.com
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About Me
Rogier van Oudheusden is a digital designer & front-end developer based in Waterford, Ireland.
I specialize in branding, web design, and marketing that connect creativity with strategy.
Open to collaborations worldwide — let’s build something purposeful together.
© 2025 RogerThat by Rogier van Oudheusden. All rights reserved.