Calin d'Ours
Client
Câlin d’Ours is a Dutch startup dedicated to bringing premium Prosecco to the market. Established in 2024, the brand aims to blend traditional craftsmanship with modern elegance. Apart from (non)alcoholic beverages, Calin d'Ours wants to focus on merchandise as well, selling fashionable clothing and goodies.
My role and responsibilities
I was approached to help to create the brand starting with the creation of a logo, the housestyle, the website, a brand manual and the marketing strategy. I have tried to translate the ideas of the client into a clear brand with a strong identity. Soon the first bottles will hit the stores.
Date
From February 2024 and ongoing.
Website
The brand manual
The website - wireframe
From the beginning the client was very clear concerning the do's
and dont's on the website.
The website had to be built with blocks and squares to create
the sense of space and calmth.
The process began with wireframing to establish a clear and
intuitive layout, followed by selecting a soothing color palette
and high-quality imagery to evoke a cozy, inviting atmosphere.
The site utilizes subtle animations and responsive design
techniques to ensure a seamless user experience across all
devices, emphasizing ease of navigation and accessibility.
Another wish from the client was to have a vertical text
scrolling down in half the speed of the page when scrolling the
page down.
The website - aesthetics
I approached the Câlin d'Ours website with a modern and
minimalistic aesthetic in mind.
I used the pink and dark-blue from the housestyle and white
space to improve readability and keep the focus on the
content.
The layout I crafted is clean and intuitive, with
well-organized sections for products, brand history, and
purchasing options. My goal was to enhance the user
experience by ensuring easy navigation (call-to-action) and
creating an inviting browsing environment.
The subtle animations and high-quality visuals were chosen
to align with the brand’s theme of savoring life’s simple
pleasures, contributing to a sophisticated yet cozy
atmosphere.
www.calindours.com