Câlin d’Ours

Câlin d’Ours is a Dutch startup launched in 2024 and blends the art of premium Prosecco with modern elegance.
With a range that includes both alcoholic and non-alcoholic beverages, the brand redefines indulgence through quality and sophistication.
Beyond drinks, Câlin d’Ours embraces a broader lifestyle vision, offering fashionable clothing and stylish merchandise.

The company approached me to design their logo, website, and overall branding.
My work aimed to capture their essence of contemporary charm and timeless craftsmanship, bringing their vision to life across all touchpoints.

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Logo & Branding

The Calin d'Ours logo combines the warmth of a bear shape with a modern, elegant touch, aligning with the brand’s mission to offer both comfort and style.

The bear symbol reflects softness and care, while the sleek, minimal design maintains a youthful and sophisticated appeal.

The brand identity is crafted to resonate with a wide audience, offering a balance of playful charm and class.

The choice of typography and color palette enhances the brand’s contemporary yet timeless feel, making it perfect for a wide range of merchandise, including clothing. This combination ensures the brand stands out as both approachable and stylish, catering to a modern, fashion-conscious market.

Website

The responsibilities extended to designing a user-friendly and visually appealing website that effectively represents the brand online.
This included implementing a marketing strategy aimed at enhancing brand awareness and reaching the target audience through digital channels. The focus was on creating a seamless and engaging digital experience to support the brand's identity and long-term growth.
The website was designed with Bootstrap HTML/CSS/javascript.

www.calindours.com
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Brand Manual

The Calin d'Ours Brand Manual ensures consistency across all brand materials. It outlines guidelines for logo usage, specifying correct spacing, sizing, and placement.

The manual also defines the fonts and color palette to maintain a cohesive visual identity across both print and digital platforms.

Additionally, the house style section includes tone of voice and design principles, ensuring that all communications reflect the brand's modern and warm personality.